A bull rider who was taking part in a rodeo championship was killed instantly when his neck snapped as he was thrown off and trampled.
Uéliton Flávio de Oliveira was caught under the hind legs of the bucking animal, shortly after entering the arena in Brazil.
Despite wearing a helmet and a protective vest he was fatally injured as he slipped and fell under the hooves of the one-tonne beast.
Video footage and tv monitors recording the event show the horrific moment the snorting animal leaps, twists its rear end then stomps down on the fallen rider in front of a packed arena.
Mirror Online has decided to edit the moment the Mr Oliveira died from the footage.
The 24-year-old professional remained motionless on the ground as rescuers and a medical team rushed to his aid.